Ad serving in hotels and resorts
                     Ad serving in hotels and resorts
Watson F
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
As far as advertising goes, you might imagine that hotels and resorts 
would be happy just to get some bookings and guests through the front 
door. That is not the case because these vacation establishments 
understand the benefits of marketing to their clients before, during and 
after their stay at the hotel or resort. Making money through bookings is 
the main source of revenue but it is not the only option for these places. 
That is why so many businesses use subtle marketing and advertising 
techniques to keep their guests engaged and stayed on their properties 
or at locations that they are partnered with. With that in mind, let’s look 
at the ways in which ad serving is performed in hotels and resorts.
Introduction of available services
No two hotels are exactly the same, with some offering services and 
amenities that others don’t. Hotels and resorts will very often use ads in 
different formats to show off what they have to offer to their guests. It 
can very often be the brochures in your room, the TV’s in the lobby or a 
daily schedule flyer. Hotel guests are receptive to unique, interesting 
and fun experience so advertising is a good way to let them know what 
services or experiences are available.
Cross-promotion of affiliated properties
Many people who stay at hotels are frequent travelers and if they have 
a positive experience, they are going to remember that and will consider 
hotels or resorts of the same brand in the future, even at a different 
destination. Therefore, hotel ads commonly display information about 
other properties at different locations, all owned by the same parent 
company. The goal here is to ensure that when guests go to a different 
location, they choose to stay at the affiliated hotel or resort.
Banner ads on wi-fi login page
Many hotels now offer free wi-fi as part of the price of your stay. While 
the wi-fi is free, hotels typical require you to login to their network. It’s 
not unusual to see banner ads displayed on that same page or the page 
that follows when you are redirected after a successful Internet 
connection.
Video ads in common areas
If you have been to any hotel recently, you likely notice that there are 
TV screens everywhere, including your room. There are TV’s placed in 
public areas such as the lobby, pool, restaurant, bar, gym and pretty 
much all seating areas. Besides showing TV shows, some resorts also 
take the opportunity to display video ads on these monitors. These 
video advertisements often promote the hotel’s amenities and affiliated 
services. It’s common to see ads for the hotel-owned restaurant or even 
local restaurants. The more time people spend at the resort, the more 
they are likely to spend for meals and activities.
Local businesses and attractions
Hotels will very often provide you with a list of local places to shop, eat, 
and visit. It’s a great way to introduce guests to the local scene, but it 
can also be a way for the hotel to make money with affiliate marketing. 
Oftentimes, they will serve as an affiliate for the locations that they 
recommend. They might also have a revenue sharing program with their 
partners or have a quid pro quo type of deal where those locations also 
promote the hotel.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.