Ad serving predictions after the 2020 pandemic
                     Ad serving predictions after the 2020 pandemic
Watson F
Writes on ad server software, involved with Adspeed ad 
server platform  & AdSpeed ad serving software
It’s safe to say that 2020 has been one of the worst years in modern history, 
with the COVID-19 pandemic sitting at the top of a rather nasty list of 
events. It’s hard to find good news these days, but we do have a glimmer of 
hope brewing, as it appears that several highly effective vaccines will soon 
be made available, likely to those who need it the most first. The question 
now is what life will look like once we return to the life that we used to 
know. It’s tough to say for sure, but it is likely that some of the things that 
changed during the pandemic will remain in the years to come. That 
includes certain aspects of online ad serving. Listed below are our 
predictions for the near future when we return to a more normal way of life.
More e-commerce
Businesses that did not have much of an online presence were very quickly forced to 
adapt to the new normal during this pandemic. In order to stay afloat and keep the 
business moving forward, shopping and services were moved online, as was much of the 
traditional advertising. It was not just that stores were not able to open or were able to 
open with a reduced capacity. It was that many consumers were content to stay at home 
and enjoy things to come to them instead. During the pandemic, consumers are trying to 
avoid public places and social-distancing is taking root across the globe. However, this 
trend is going to be around even after the pandemic. E-commerce was already growing 
each year, but it took a massive leap forward in 2020 and there is no going back.
More online services and activities
During these past few months, you have probably all noticed a shift 
away from the physical to the online digital world. Some ideas and 
concepts that were ridiculous pre-pandemic are now acceptable. Even 
activities that are traditionally performed offline, such as exercising, can 
now be performed in your own home with an Internet-connected 
treadmill or stationary bike together with online group exercise classes. 
In the near future, people are still going to be nervous for quite some 
time even after effective vaccines are widely available and infection 
rates are lower. Therefore, it is safe to say that the trend for online 
services and activities is likely to endure.
Increased automation
One thing that we have seen during the pandemic is a severe reduction 
in the amount of social interaction, thanks in large part to social 
distancing. We are going to see a lot of businesses adopt automated 
processes that help reduce physical contact within their stores, buildings 
or facilities. Anything can be done online will likely go online, especially 
for routine and repetitive activities like booking appointments or 
checking in. In general, we can expect many processes to become 
quicker and easier through automation. Social interactions will be 
concentrated in more personal and less routine business activities such 
as customer services, sales, consultations, etc.
A focus on cleanliness
Businesses already go to great lengths to talk about their customer 
service when they run ads. In the future, we will see more focus on the 
cleanliness and safety procedures that they employ to keep customers 
and staff feeling secure and safe. We are also going to see more 
advertisements for cleaning supplies as people carry over that level of 
cleanliness into their homes and workplaces.
In-home services and activities
People are going to be reluctant to venture out of the house for a while 
even after things begin to return to normal. Expect to see more ads for 
services and activities that can be done at home. Things like home gyms, 
home theaters, or home offices are in demand because people see them 
as a way to do the things they normally do but still be able to avoid the 
crowd. Activities related to home cooking, home improvements, home 
organizing, or home remodeling are likely to remain popular in the near 
future.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.