Ad serving strategies for a high inflation environment (part 2)
                     Ad serving strategies for a high inflation environment 
(part 2)
Watson F
Writes on ad servers, involved with Ad server software 
and Ad servers for publishers.
Just when we think we have some control over the pandemic, inflation 
is getting out of control. Governments around the world are trying to 
tame inflation with monetary policies like raising interest rates and 
tightening money supply. This is an on-going battle with many moving 
components at a big macro level that is very difficult to predict when it is 
going to end. It is beyond the control of any individual person or 
business so we need to be smart and learn how to deal with high 
inflation when serving ads online.
Automate as much as possible
Many businesses are forced to streamline their marketing department 
in times of high inflation and rising costs. You do not want to pay 
someone on your payroll just to perform routine and mundane tasks 
that can be easily done by a machine or software. For ad serving tasks, 
you do not want to maintain a calendar to remind you when to turn on 
or turn off an ad or sign into the account to check stats every day. It is 
possible to automate many things related to an ad campaign when using 
an ad server. Ads can be essentially run on autopilot with a scheduled 
start and end time. Data and reports on the efficacy of the ads can be 
scheduled in advance to send to the responsible people or systems. 
These adserver's features can save you a ton of time and time is money.
Deliver certainties in uncertain times
Just like the businesses they shop with, consumers are always looking for 
certainties in everything they do. When they order something, they expect it 
to arrive soon and not get delayed, back-ordered or even canceled because 
of a sudden price increase. Everything they hear or read about is scary and so 
it makes sense that they want reassurance and predictability. It may seem 
impossible to offer, but there are some things that you can deliver that will 
make people consider buying from your business. We are talking about 
things like offering reliable and simple-to-understand warranties, locking in 
current prices for a certain period or sharing a predictable delivery schedule. 
It is not easy to do in many cases because many businesses rely on external 
suppliers that are not within their control. Therefore, if your business can 
offer some predictability then it is a powerful benefit to put into your online 
ads. Making predictability your competitive advantage and feature it 
promptly in your ad serving strategies.
Use inflation as an incentive
You very often see ads out there with a timer ticking down, letting 
consumers know that the deal on offer is for a limited time only. Given 
the current situation with high inflation, people expect prices to keep 
going up and things are getting more expensive tomorrow. When they 
see a promotional offer with a limited time, it creates a sense of urgency 
and an incentive to buy before the price rises. Make them aware that 
buying now means saving themselves from the higher prices that are 
coming. However, do not mislead consumers just to earn a few extra 
bucks because if done incorrectly or abusively, your ads won’t be able to 
achieve a sustainable result.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.