Ad serving tips for distance and online learning services
                     Ad serving tips for distance and online learning 
services
Watson F
Writes on ad managing using AdSpeed ad server 
platform, involved with AdSpeed ad serving software.
People have a legitimate thirst for knowledge, but it’s not everyone who 
has the time or money to go to college full-time. This is especially true for 
people in a full-time job looking to learn for advancement, as well as for 
parents looking to update their education before getting back into the 
workforce. The good news is that getting an education is now easier and 
more affordable than ever before, with online learning services catering to 
those looking for a newer way to get educated. There are a lot of different 
such services out there, so getting seen in the crowd can be difficult, but 
not impossible. Listed below are a few ways that distance and online 
learning services can make the most of their advertising dollars.
Talk about success stories
There is perhaps no better way to show any business in a good light than 
to highlight testimonials from previous customers or, in this case, 
students. Being able to show off former students who are now excelling 
in their chosen field is a fantastic way to show that your online learning 
services work. Seek out testimonials from former students who fit this 
bill and use them in your marketing materials.
Compare pricing versus results
A lot of people never even consider college or university because it 
simply isn’t a viable option financially. There are a lot of people who are 
unaware that they can get the education they need without breaking 
the bank. They also need to be aware that the vast majority of 
businesses now look at online degrees and learning in the same light as 
having attended a bricks-and-mortar university. That needs to be 
highlighted as a major selling point.
Target different audiences
Segmenting in advertising is always smart, but it is especially so when it 
comes to distance learning. An advertising campaign should be split up 
into multiple variants that highlights as many different people as 
possible. There should be ads appealing to parents, as well as to full-
time employees looking to update and upgrade their skills in order to go 
after a promotion at work. Using an ad server that can manage multiple 
campaigns and report all sorts of valuable data about your ad 
performance to help you narrow your focus.
Link to online discussion forums
One great way to get people interested in distance learning is to put 
them in touch with your current students. If your service has a student 
forum, allow access to potential students so that they can get an idea of 
the experience and how other students are doing. Camaraderie and 
friendships online are just as important as in person on campus.
Advertise a free sample course
You are going to give away the entire course here, but perhaps allow 
people a chance to sit in on a virtual class so as they get an idea of what 
to expect. It’s not everyone who is suited to learning online, but there 
will also be those who believe that they cannot do it until they see a 
class in action.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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