Ad serving tips for restaurants and hotels during the pandemic
                     Ad serving tips for restaurants and hotels during the 
pandemic
Watson F
Writes on ad managing using AdSpeed ad server, involved 
with Adspeed Ad serving solution.
It’s hard to think of an industry that has not been impacted by the pandemic, 
but people would agree that the hospitality industry is probably the most 
negatively affected. The harsh reality is that restaurants were forced to close 
very suddenly, and for those that were able to survive and re-open, many were 
limited to how many people they could have in their building at any given time. 
Hotels have also been put in a tough position, as many people are not traveling 
until the worst of the pandemic passes, which could still be quite some time 
yet. Business needs to go on, though, and that means continuing to use 
advertising to let people know that you are surviving and ready for business. 
Let’s take a look at some ways in which the hotel and restaurant industry can 
use ad serving during the pandemic.
Share your story and your future
People are looking for positive stories during this tough time, so they will almost 
certainly react well when reading about how a restaurant/hotel managed to 
survive when so many others were forced to close. There can, though, be a fine 
line between sharing your story and simply looking for sympathy. The story should 
be told in a way that is positive and uplifting, which could include sharing what 
you learned during the pandemic and how it will shape the way in which your 
business operates in the future. That could be something like adding delivery 
service or contactless check-in that was not available before.
Highlight safety protocols
People want to feel safe when they decide to venture out for a bite to 
eat, which is why so many businesses in the food and hospitality 
industry are going to great lengths to show how they make that happen. 
Restaurants running ads should talk about what they are doing to keep 
their restaurant clean, while also talking about how food is prepared 
and delivered to guests. Hotels should emphasize their staff training, 
protection equipment and facility cleaning.
Promote transparency
Any restaurant or hotel that is not active on social media needs to 
rectify that as soon as possible. An ad can only tell a small part of the 
total story, so it’s always a good idea to get online, connect with existing 
and potential customers and let them know what is going on in terms of 
things like rules within the building and updates on what you are 
preparing when things go back to a more normal environment. 
Customers will want to know about social distancing protocols, wearing 
masks, and other details that will almost certainly be important to 
anyone planning to dine in a restaurant or stay in a hotel.
Ask for community support
One thing that we have seen a lot of during the pandemic is people 
getting out and doing all they can to help support local businesses and 
service workers. There are a lot of businesses and individuals that have 
been hit especially hard during the past year or so, but the sense of 
community that we have seen across the board has been outstanding. 
Even now, it is still a good idea for restaurants to push the idea of eating 
locally when they run ads.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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