Ad serving in an uncertain economic time
                     Ad serving in an uncertain economic time
Watson F
Writes on ad server software, involved with AdSpeed ad 
serving software/ Adspeed adserver 
When the economy takes a nosedive, such as it does during a global 
pandemic or some other type of disaster, we enter into a time of fear 
and uncertainty. Businesses and consumers both need to be smarter 
with their money, which can lead to a bit of a slow down in the world of 
ad serving. This makes sense when you consider that people don’t really 
want to see ads for things they cannot currently afford. At the same 
time, some businesses cannot keep putting up ads at a time when sales 
are going to take a hit. This is not to say that all ad serving needs to stop 
during those uncertain economic periods, but there are a few things 
that need to be taken into account.
Flexibility
Companies need to be smarter about how they go about their business 
during periods of economic uncertainty. One of the best ways to do this is to 
deliver more flexible options for customers. One way that a business can 
advertise and help their customers is to run ads that talk about on-demand 
services that are easy for customers to upgrade or downgrade anytime. 
Temporarily removing restrictions and penalties is another move that will be 
seen in a positive light by consumers. It also encourages sales since 
customers know they can make changes if needed.
Core services versus add-on modules
Companies that offer a variety of different services want consumers to 
try several different things by ordering bundled options. While people 
can save money doing that, they are less inclined to pay the extra 
monthly or one-time payments for a bundled set of services. In 
economically challenging times, basic services are more popular so it is 
time to focus on offering a competitive and affordable pricing.
Discount or loyalty bonus
If you have customers or clients who have been with you for a long time, 
now is when you should really pamper them. One of the best ways to do 
that is to offer up discounts or a loyalty bonus that will allow them to 
continue to use your services without them needing to break the bank 
to do so.
Forward thinking
Even in the very worst of times, we all know that the day will come 
when we are back to normal or adapt to the new normal. This is 
something that both advertisers and publishers need to keep in mind in 
tough economic times. While the natural reaction is to cut spending 
down to nothing, it still pays to think of the future, continue getting your 
message out to the buying public and maintain relationships with your 
clients and business partners. Be ready when things do return to the 
way they once were and be proactive to adapt with new changes.
Projecting a positive image
The worst thing you can do, at any time, is to deliver a message of doom 
and gloom. People have their own things to worry about and do not 
need to hear about a business struggling from an ad. Instead, the thing 
to do is to stay as positive as possible, while also adapting and making 
changes that will benefit the consumers and ensure your business 
survival. Maintaining a cool head and spreading a positive message is 
something that will be remembered long after the economic downturn 
ends.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.