Ad serving in video games
                     Ad serving in video games
Watson F
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
If you have ever played video games, particularly on your phone, you 
have almost certainly come across ads while you play. Many times, 
game developers will offer up a game for free, but they will place ads 
within the game to help them make money. For those who do not want 
to see ads, the same developers will offer up a paid version, usually no 
more than a few dollars depending on the game, to allow players to go 
ad-free. There are still a lot of people who are okay with the ad-
supported version. Because when done correctly, ad serving in games 
can be acceptable and be a great way of getting your message out to a 
targeted audience. There are countless ways to serve ads within games, 
so let’s look at some of the popular options that are out there.
Advertising as a Game
It is possible to have the game serve as an ad, making it fun for potential 
customers to learn more about your business or a specific product. 
There are several different ways to do this, but egg-hunts and trivia are 
some of the most common types. Players have fun playing a game, 
without being hit over the head with a hard sell, which makes it truly 
effective.
In-Game Rewards
Many games offer in-game purchases that allow players to level up or 
get their hands on tools and power-ups that help them advance. One 
great way to advertise within a game is to offer rewards for watching a 
short video clip. These video ads are delivered by a video ad server and 
generally run anywhere from 5-30 seconds, after which players receive a 
small reward that benefits them within the game. When people get a 
reward for watching an ad, they generally end up having a positive 
feeling about the advertiser.
Coupons and Codes
We’ve already explained how people love in-game rewards that help 
them advance without needing to invest a ton of money. Another way 
to offer up those rewards is the form of a coupon or code given in a 
physical product. The code can then be applied within the game for a 
reward. This is a fantastic way of enticing people to buy your product or 
an affiliate product. Consumers love the idea of getting something more 
for their money when they shop, especially on the essential products 
that they have to buy anyway.
Interstitial Ads Between Breaks
While you want people to view your ads, you certainly do not want 
them to be annoyed by the ads. Gamers need their focus during their 
gaming mission and so there is a delicate balance to compete for their 
attention. One of the easiest ways to make them annoying is to have 
many ads or place them in a spot where they are not welcome. Every 
single game comes with some sort of break between games or episodes, 
which is typically where ads should be placed so as not to be disruptive.
Promotion of Viral Content
Popular games tend to develop a large fan base that loves to be involved 
in the gaming world, which can include things like creating memes, 
sharing videos, and other viral content about the game. Promoting this 
type of content and adding your brand to it is something that a lot of 
gamers will see as cool and forward thinking on your part. As a 
company, you can choose to feature funny, interesting, useful user-
generated content and collaborate with certain gamers and influencers 
to enhance your brand image and build a larger audience.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.