What is ad skipping? How should advertisers deal with ad skipping?
                     What is ad skipping? How should advertisers deal 
with ad skipping?
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
Ad skipping is the act of skipping over advertisements that are played 
before, during, or after video content. Often as an video ad serving setting, a 
video ad is skippable after about 5-10 seconds. Most of us have seen and 
clicked on “Skip Ad” button many times. Here are some examples of ad 
skipping: skipping a pre-roll ad before watching a video; skipping a mid-roll 
ad on a streaming service while watching a long TV show or movie; skipping 
a post-roll ad after watching a video on a website.
 
Why do people skip ads?
There are many reasons why people skip ads. Ads can be interruptive and 
annoying, especially when they are played repeatedly and are not 
interesting. People may not have time to watch ads, especially when they 
are trying to watch a specific video or looking for something. Ads may not 
be relevant to the viewer's interests, making them more likely to skip them. 
Some people skip ads out of habit, even if they are not particularly annoyed 
by them.
 
What can advertisers do?
Ad skipping can be a controversial topic. Some people argue that it is unfair 
to advertisers, as it prevents them from reaching their target audiences via 
ad serving. Others argue that ad skipping is a natural response to the 
increasing number of ads that people are bombarded with on a daily basis. 
Ad skipping is a challenge for advertisers, as it reduces the exposure of their 
ads. However, there are a number of things that advertisers can do to 
reduce ad skipping.
 
Create engaging and relevant ads
Ads that are well-made and relevant to the viewer's interests are more likely 
to be watched. This can include using compelling headlines, high-quality 
images, and interactive elements to make ads more interesting and 
memorable. Shorter ads that are precise and to the point are less likely to 
annoy viewers and more likely to be watched in full.
 
Target effectively
Another way to deal with ad skipping is to apply effective ad targeting 
settings in your ad server to target the right audiences. By restricting ads to 
the right time, place and users who are most likely to be interested in the 
products or services being advertised, advertisers can increase the 
likelihood that the ads will be seen and engaged with. By targeting ads to 
specific audiences and personalizing them based on user data, advertisers 
can increase the relevance and value of their ads, making them more likely 
to be watched and remembered.
 
Use ad formats that are less prone to skipping
Some ad formats are less prone to skipping than others. For example, native 
ads, which are ads that are integrated into the content of a website or app, 
are often less likely to be skipped than banner ads. By serving ad formats 
that are less prone to skipping, advertisers can increase the chances that 
their ads will be seen by users.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.