Five benefits of video ad serving for your online magazine
                     Five benefits of video ad serving for your 
online magazine
Watson F
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
When you have an online publication or magazine, it is perfectly natural 
that you keep looking for alternate ways to make money and at the 
same time, your visitors and customers can appreciate.
While most people tend to think only about regular banner ads, the 
truth is that you should definitely consider serving video ads on your 
site. But why? Should display advertising convert the same way as video 
advertising? The straight answer is no. To prove to you that it's not the 
same thing and you should consider video ad serving for your online 
publication or magazine, here are the main benefits that this approach 
can bring you:
People love videos
If you ask someone if they prefer to look at a text ad or if they prefer to 
watch a video ad, almost all will say they prefer the video 
advertisement. In case you have any doubts, just think of YouTube and 
its success. The truth is that an image is worth more than a thousand 
words and a visual video is definitely worth more than any image. 
Visitors to your site will enjoy the video ads if they are placed at suitable 
ad placements.
More options for your advertisers
No matter if you are in the industry for a long time or if you just 
launched your online publication or magazine, you probably already 
know that the more options your advertisers have the better. This 
means that you'll be able to attract more advertisers which will 
potentially increase your ad revenue. Your existing display-only 
advertisers might also want to expand their reach to video ads if you 
offer it and that is one easy way to retain those advertisers.
Popular on mobile devices
While in the old days displaying videos on mobile devices could be a 
problem due to slow Internet connection and limited phone capability, 
this is no longer the case. The truth is that without too much effort you 
can have your videos displaying perfectly on mobile devices as you have 
them displaying on desktops.
Video as a premium ad format
In case your online publication or magazine have already established for 
some time with existing advertisers, giving them the option to serve 
video ads may allow you to earn even more. If you think about it, 
displaying a video within your online publication or magazine is a lot 
more appealing to some advertisers than simply displaying a text ad. So, 
it is considered a premium advertising option and they will be willing to 
pay you more for it.
Promotional videos for other services
The main goal may be to earn more from advertisers but you can also 
use the same space dedicated to video ads for other videos showing 
your different services or products or streaming industry-related news. 
This way, you also make the site more interactive and useful for your 
audience and that is a win-win setup.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.