How to build and manage your online business reputation
                     How to build and manage your online 
business reputation
Watson F
Writes on ad server software, involved with Adspeed 
ad serving/ Adspeed adserver software.
Even if your company does not do any business online, you are still 
going to have an online reputation. There are several major websites 
devoted to customers delivering feedback and review on the experience 
they had when dealing with a business. If you are not aware of these 
reviews and ratings, your company could be taking a serious hit without 
you even being aware that it is happening. The good news here is that 
managing your online reputation is not as difficult as you might imagine. 
If you follow the tips we are about to show you below, you should have 
no problem being seen as a trusted business online, which can only help 
your bottom line.
Nip issues in the bud before they arise
It doesn’t matter whether a customer is using your services for the first 
time or are regular clients, everyone needs to be treated with the same 
level of respect and high-quality customer service. From the moment 
they walk in your store or visit your online site to the moment they 
leave, the level of consideration and attention that they receive should 
always be top notch. You certainly won’t make everyone happy, but you 
also likely won’t see too many issues if you follow this tip to the letter.
Respond to issues in a timely fashion
When someone posts online about a negative experience that they had 
with your business, you need to respond to their concerns quickly and 
comprehensively. Anticipate the next questions and answer them. 
Provide easy-to-follow instructions for the next steps. If this means 
hiring someone specifically to deal with problems, then so be it. People 
will very often be more than willing to update their negative feedback to 
positive if you take the time to respond and fix the issue. They are also 
more likely to shop with you again since they know that you do care for 
your customers.
Train your staff
One of the biggest complaints you will find from customers online is 
about the level of service they received. When you hire a new 
employee, make sure that they are properly trained and aware of how 
they are expected to treat customers before you put them out on the 
floor or in contact with existing or potential customers. If your staff is 
friendly, knowledgeable, and willing to help, the number of negative 
online posts about your business is likely to be limited.
Monitor your online reputation
Never get in a situation where you start to feel comfortable about your 
online reputation. That positive feedback can quickly go the opposite 
way if you do not regularly monitor your ratings and reputation using 
social media networks, discussion forums and online search engines. A 
single bad review can drag down the overall average significantly and 
one bad review that goes unchecked can potentially lead to other 
people sharing their negative experiences, with the whole thing quickly 
snowballing out of control.
Be professional in dealing with negativity
Yes, a negative review does not feel good, but you will only make 
matters worse if you go online and attack the customer who left the 
poor feedback. Instead of going on the attack, take a professional 
approach and ask what you can do to help rectify the situation first. Deal 
and handle negative feedback and reviews promptly and thoroughly. 
Other people do go back and look at how your business handles 
negativity. If they see that you are angry and belligerent, they will 
probably give your business a wide berth.
Collect positive reviews
One effective way to combat negative feedback is to increase the 
number of positive feedback. Encourage and incentivize your customers 
to leave good feedback for your business. This will help to drown out the 
few isolated negative reviews. You can use an ad server to include ads in 
your newsletters, transaction or survey emails.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.