Challenges with video ad serving
                     Challenges with video ad serving
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
Video ad serving is a powerful service that can help businesses to reach 
their target audience, increase brand awareness, improve conversion rates, 
and be more cost-effective. However, there are also some challenges 
associated with video advertising:
Ad fraud
Ad fraud is a major challenge for the advertising industry in general and also 
for video advertising. Ad fraud happens when someone intentionally 
deceives advertisers into paying for fake impressions or clicks. Ads can be 
viewed by bots or device farms. To prevent and minimize fraudulent 
activities, use a reliable ad server and partner with only reputable vendors. 
Make use of available ad fraud prevention, detection tools and settings.
 
Brand safety
Advertisers want to make sure that their ads are not displayed alongside 
inappropriate content. This can be a challenge with video advertising 
because it is difficult to control the content that is displayed alongside video 
ads. Your ad can be a pre-roll video ad for a video that is embedded inside 
another web page or a social media post. It is important to really know your 
vendors, partners, and publishers to ensure that your ads are not displayed 
alongside inappropriate content, or at least really minimize that possibility.
 
Ad blocker
Ad blockers are software programs that can be used to block ads from being 
displayed. This can make it difficult for advertisers to reach their target 
audience and for publishers to monetize their content. Explain to your 
audience about ad blockers and how blocking ads affect your business and 
offer alternative options like a premium subscription.
 
Regulations and privacy concerns
The video advertising industry is regulated by a variety of bodies, such as 
the Federal Trade Commission (FTC) and the European Union (EU). It is a 
challenge to comply with all the rules without restricting some functionality. 
Some people are concerned about the privacy implications of video 
advertising. Video ads can collect data about viewers, which can be used to 
target ads more effectively, but it can also raise privacy concerns. Stay up-to-
date on regulations to make sure that you are compliant and address these 
privacy concerns by being transparent about how you collect and use data. 
Only collect what is really needed and retain only as long as it is needed.
 
Ad Speed
Video ads can be large files, which can put a strain on bandwidth. This can 
lead to slow ad loading times and poor user experience. Optimize your 
video ads for speed and a suitable bandwidth level based on your target 
audience. If your audience are high-end urban visual artists then high 
resolution videos might be a good idea. However, if your viewers are in rural 
areas with spotty Internet connections then it is better to reduce file size. To 
have the best possible user experience, it is important to maintain a good 
balance between visual elements and ad loading speed. Use a reliable and 
fast ad serving system that can handle your traffic and have servers near 
your target audience to minimize loading time.
 
People and technology
The video advertising industry is constantly evolving and it requires specialized 
skills, such as video production, marketing, and analytics. Businesses need to 
keep up with the latest trends and make sure that they have the right people in 
place to create and manage their video ad campaigns. Invest in training and 
development to make sure that your team has the skills they need. This can be 
a challenge for businesses that do not have the resources. It is recommended 
to work with a reputable video ad serving platform because they will have the 
experience and resources to help you overcome the challenges of video ad 
serving.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.