How to design a good ad banner
                     How to design a good ad banner
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
Ad banners are the oldest and still one of the most popular forms of 
advertising that are used to promote products or services online. Because it 
is such a popular and proven option, all ad servers support banner ad 
format. A good ad banner should be eye-catching, informative, and effective 
at driving traffic to the advertised website. Here are some tips for designing 
an effective ad banner:
Keep it simple
Ad banners should be simple and easy to understand. Because banner 
advertising is the oldest ad format, viewers are already very familiar with 
these ads on a page. They simply do not spend more than a second to read 
and understand what is on the banner. What do you want viewers to know 
or do within that one second glance? Therefore, it is important that ad 
designers use a concise, action-oriented language that instantly conveys the 
value proposition. Highlight the key benefit or feature in bold or a 
contrasting color. Keep the banner as simple as possible yet still visually 
pleasing.
 
Write a clear headline
The headline is one of the most important elements of an ad banner, as it's 
the first thing people will see. Make sure to use a clear, attention-grabbing 
headline that conveys the main message of the ad. Think of it as an elevator 
pitch for your ad. Go easy on the technical jargon that might confuse your 
audience. Avoid click-bait headlines as they are perceived negatively and are 
not a sustainable way of advertising over the long term. Focus on what's in 
it for the viewer. What problem do you solve or what desire do you fulfill?
 Avoid using too many fonts
Using too many different fonts can make an ad banner look cluttered and 
confusing. With multiple fonts vying for viewer’s attention, the text can 
become visually overwhelming and difficult to read, especially on smaller 
screens. It is better to stick to just one or two fonts to keep the design clean 
and easy to read. Using a limited number of fonts allows you to create a 
clear visual hierarchy in your design. Different sizes, weights, and styles of 
the chosen font help emphasize key information and guide the viewer's eye. 
A consistent font choice reinforces brand recognition and recall. Viewers are 
more likely to remember your ad if they associate it with a distinct and 
memorable typographic style.
 
Use strong visuals
A good candidate for banner ad serving should have attractive visual 
elements that grab the attention of the viewers. Use high-quality images 
and choose colors that stand out but not too flashing. Animated ads with 
high frame rate can be upsetting and annoying. Negative reactions to the ad 
do not just stay with the ad. It also affects the advertiser and publisher 
negatively because viewers who hate the ad might also dislike the site that it 
is displayed on.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.