In-game ad serving considerations
                     In-game ad serving considerations
Watson F
Writes on ad servers software, involved with Adspeed 
advertising platform & Adspeed ad serving software.
Gaming is one of the most popular activities these days as the pandemic 
is still raging in many places. People have few options to entertain and 
as a result, downloading new apps, new games on their mobile devices 
is as easy as it gets. As a result of that, game publishers are very eager to 
explore monetization opportunities by using a mobile ad server to 
display ads in their games and apps. There are considerations for in-app 
ad serving that all publishers should know to implement a win-win 
advertising program.
First-time users
It is very easy to install a new app just to try it out. Similarly, it is also 
very easy to delete an app. Many users open an app for the first time, 
do not find it interesting and simply forget about it. This happens more 
often than you might think. In these cases, your in-app advertising has 
no chance to generate any revenue. Therefore, it might be beneficial to 
customize the experience for first-timers so they can immediately see 
and enjoy the main attraction without any distractions. For example, 
displaying a full-page interstitial ad whenever the app starts might be 
acceptable to loyal users but might be annoying to new players. They 
might just close the app right then or harbor a negative impression that 
can affect their game experience later on.
Ad blocking
Ad blockers are becoming more popular with app users. Depending on 
your game and how it is built, ad blocker may or may not affect your ad 
serving operations. Network firewalls and DNS ad blocking systems can 
still limit ad requests. While they might block banners and similar 
deployments, they typically cannot detect and block native ads or ads 
served as in-game rewards. However, one of the main reasons that 
people enable ad blocking is because they want to minimize 
interruptions in their game so it is important to understand that 
preference and to serve ads only in suitable and non-disrupting ad 
placements.
Rewarded ads
Rewards from ads should be added bonuses and should not compete 
directly with in-game purchases. In-app purchases are a major revenue 
source for game publishers. You do not want them to fight each other 
for the same precious dollars and depress the values of other game 
items. Typically, the goal of rewarded ads is to boost user engagement 
and retention.
Ad blindness
Anyone who has been involved in the advertising industry is familiar 
with the concept of banner blindness. It is also important for mobile 
game developers to understand this negative effect. When users either 
consciously or subconsciously ignore information contained in the ads, 
that reduces the engagement rate and ad effectiveness. However, at the 
same time, you don’t want to take players out of the gameplay 
experience because doing so will cause a bigger problem: players do not 
want to play that game any more because the ads are just too annoying. 
There is a delicate balance that you want to maintain so people can 
enjoy the game and yet you can generate some ad revenue.
Ads designed for mobile app
To make ads more acceptable to players, it is important to ensure the 
placement is suitable and the ad is optimized for mobile devices. Clear 
text and graphics with bright colors are easier to see on small mobile 
screens. The ad should be responsive and automatically resized 
depending on the screen dimension. If you have two versions, one for 
mobile and one for desktop, make sure to apply a suitable ad restriction 
for each version in your ad server. Finally, it is always important to test 
the ad before going live on as many devices as possible.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.