Opportunities for publishers after the pandemic
                     Opportunities for publishers after the pandemic
Watson F
Writes on Ad serving, involved with Ad servers for 
publishers and Adspeed Ad serving software.
At a time when we are seeing businesses close up shop and others 
struggling to find employees and fight rising inflation, you might think 
that everything is doom and gloom. While there certainly are many 
problems and issues that need to be addressed, the reality is that we are 
living in a time where there are many opportunities for online publishers 
as we come out of the pandemic. There is a genuine chance to flourish as 
owner of online properties and platforms by teaming up with businesses 
and advertisers that understand the importance of online advertising in 
this day and age. Let’s take a moment to take a closer look at some 
interesting opportunities open to publishers after the pandemic.
Increase in online traffic
One major thing we saw during this pandemic was the number of 
people spending more time online. Part of it was people staying at home 
to work or study, while others were out of the workforce and passing 
their time by going online for entertainment, shopping, reading, 
learning, etc. This happens to people of all ages, races, income levels; 
basically, all demographics. Those habits have stuck as we move beyond 
the pandemic. More screen time and more devices online means more 
likelihood of internet users visiting a publisher’s site, seeing and reacting 
to ads. That is great news for all online advertising companies, including 
publishers, advertisers, agencies, ad exchanges/networks and adservers.
Rise of remote work
As we just mentioned, a lot of people are now working from home 
instead of going into the office. Businesses have discovered that 
productivity does not dip when this happens and employees are 
happier. This is why this trend will almost certainly continue. Certain 
websites may be blocked and restricted within an office environment 
but that might not be the case when employees are working at home or 
on the go. Remote workers may well do some recreational surfing or 
shopping while they work. They are mixing personal and work activities 
more than ever before. They are using both personal and work devices. 
Work and life balance is a juggling act. This behavior has pros and cons 
but either way, it all adds up to more screen time and more ad serving 
opportunities.
Adoption of online services
Another thing that people have done during the pandemic is become 
more reliant on online services like online shopping, food delivery, 
online banking. In many cases, the adoption of such services was born 
out of necessity, but users very quickly found them to be efficient and 
cost-saving, so they will continue with these services long after the 
pandemic is over. These activities reinforce the connected world that we 
live in.
Partner with businesses that survived
If the pandemic taught is anything, it is that some businesses were 
better equipped to deal with a crisis than others. In fairness, many 
businesses that closed were essentially forced into an untenable 
position, but it also became clear that certain businesses and industries 
were able to adapt quickly and even thrive in uncertain times. They 
were battle tested and survived. Each time period has a different set of 
opportunities and the businesses that captures those opportunities. 
These businesses will need to bring back old customers and attract new 
clients. As a publisher, you can help them do just that with an effective 
ad serving strategy.
New customer habits and preferences
Again, the pandemic forced consumers to look at new ways of getting 
what they need during a time of crisis. More and more people are now 
shopping and taking advantage of online services than ever before, and 
they now trust the whole process and are becoming very familiar with it. 
That is very good news for both advertisers and publishers because this 
is a huge group of potential customers that might never have made that 
move to do more tasks online without the pandemic forcing their hands.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.