Problems with click-bait advertising and how to avoid them (part 2)
                     Problems with click-bait advertising and how to 
avoid them (part 2)
Watson F
Writes on ad server, involved with Adspeed
 ad server solutions & Adspeed
 ad serving software.
Using click bait in ads is problematic because of misleading content and ad 
fatigue. Moreover, it may generate traffic in the short term but often 
damage the reputation and make it more difficult to reach the target 
audience. Publishers, advertisers and ad servers should avoid using and 
serving clickbait advertising if they want to build a sustainable and long-last 
business.
 
Reputation damage
When users are repeatedly exposed to clickbait advertising, they are more 
likely to associate all advertising with a negative experience. Click-bait 
advertising damages the reputation of all advertising vendors involved: 
advertisers, publishers and other ad serving companies wherever these ads 
are displayed. This leads to a loss of credibility and trust, which are very 
difficult to regain. Click-baiting ruins publishers’ reputation and makes 
advertisers lose focus of their real target audience.
 To avoid this situation, carefully vet your clients, partners and ad vendors so 
that malicious actors cannot exploit you as a way to spam your viewers and 
destroy your reputation along the way. Take time to set up ads correctly by 
applying suitable restrictions and targeting settings in your ad server. Ads 
should be targeted to the right pages and match the interests of the target 
audience. This will help to ensure that viewers are more likely to engage 
with the site and with the associated ads. Landing pages must be relevant to 
the ads that lead to them. They should also be well-designed, engaging and 
provide useful information about the advertised products and services. By 
focusing on relevant, valuable content and being transparent and honest 
about your products or services, you can build trust with your audience and 
drive long-lasting results for your business.
 
Inaccurate ad metrics
Clickbait ads often have high click-through rates (CTRs) but low conversion 
rates because they mislead users into clicking on them with exaggerated or 
irrelevant promises. The click counter keeps increasing quickly but the 
number of leads and purchases do not follow that pattern. People will click, 
see a page about something else and simply abandon the site. This can 
waste a significant amount of advertisers’ money, especially for advertisers 
who are paying per clicks, CPC, because those clicks do not lead to 
conversions. Clickbait ads skew the data that advertisers use to measure the 
performance of their campaigns. This can make it very difficult for 
advertisers to assess what is really working and what is not. Therefore, it 
can lead to bad decisions about where and how much to allocate their 
resources.
 
To avoid this situation, monitor the performance of your advertising 
campaigns using your own ad server for advertisers or ad server for 
agencies and optimize them based on the results. Do not just rely on the 
numbers provided by a third-party vendor as it might not be accurate. 
Compare ad reports and investigate any major discrepancies so that you 
understand what the actual numbers are. Know your typical ad CTRs using 
historical campaign reports and use that data to compare across different 
publishers or partners. This can help you to identify any issues with your ads 
and make adjustments as needed to improve their effectiveness.
 
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad management 
solution that serves your ads, tracks impressions & clicks and reports ad 
statistics in real-time. Driven by the latest ad serving technologies, the goal 
of Adspeed adserver is to provide a reliable platform that can help in 
executing online advertising strategy more efficiently. 
 
 
 
 
Thank you for your time in reading this article.