Pros and cons with ad serving on voice-enabled devices
                     Pros and cons with ad serving on voice-
enabled devices
Watson F
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
We are all looking for ways to make everyday tasks quicker and more 
convenient. One of the latest and most innovative ways to do that is to 
make use of the voice-enabled devices that are now on the market, 
including on your phone. With the use of these devices very much on 
the rise, advertisers are using them as another way to get the message 
out to potential customers. Going this route comes with a very definite 
set of pros and cons, all of which advertisers need to be aware of before 
they jump into this fast-growing method of marketing. Let’s take a 
closer look at some of the pros and cons of ad serving on voice-enabled 
devices.
Speed and convenience
The reason that people are using voice-enabled devices more and more 
is because of the high level of convenience that they deliver. You aren’t 
always able to get to or type on your phone, but with a simple phrase, 
you have access to a world of information. The reality is that this is fast 
becoming the go to way to get what you need, which is why advertisers 
need to move with the times and explore this technology sooner than 
later.
Perfect for driving
It is simply not safe to use your phone while driving. Plus, it’s now illegal 
in many places when you do that. Thus, hands-free operation is always 
likely to be legal, which makes voice-enabled devices all the more 
appealing, not to mention necessary. Local advertisers are aware that 
people search for businesses and services while on the go, so this is a 
perfect opportunity for location-dependent businesses, such as 
restaurants and gas stations.
Limited suitability
One of the current drawbacks of advertising on voice-enabled devices is 
that it’s only audio ads that are suitable for these devices. If you are an 
advertiser that relies more heavily on using images and other visuals as 
part of you marketing campaigns, then this may not be the best way for 
you to go. If, on the other hand, you are routinely running ads on local 
radio, this is a perfect opportunity.
Language challenges
One of the biggest negatives of voice-enabled devices is that they are 
often problematic for certain people. For example, if you have an accent 
of any kind, chances are you will not be understood, or if the question is 
stated in a certain way, you might be directed to something other than 
what you were actually looking for. This misunderstanding causes great 
frustration for users and might discourage them from using voice 
services. Another issue is that background noises can also interfere with 
the ability of the device to understand what you are saying.
Getting better and smarter
The truth is that voice-enabled technology is still very much in the early 
stages. While there are some limitations now, there is a good chance 
that they will be solved in the future. Like all technology, these devices 
will get better and more sophisticated with each new generation. 
Developers are already working on new apps and devices that will make 
advertising on voice-enabled devices even more appealing in the coming 
years.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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