Providing good customer service to your advertisers
                     Providing good customer service to your advertisers
Watson F
Writes on Ad serving, involved with Adspeed Ad serving 
software and AdSpeed ad servers
In any healthy business relationship, all parties involved should benefit 
from the partnership. For that to happen, both sides need to provide 
values to the people that they are doing business with. In situations 
where that falls apart, you generally find that everyone involved comes 
out on the losing side in one way or another. If you have a website and 
want to begin publishing ads, there are some good practices that you 
need to follow to bring advertisers in and keep them renewing their ad 
campaigns for the long haul. Let’s take a quick look at just a few of the 
best practices for publishers.
Respond promptly
Before advertisers make the decision to run ads on your pages, they are 
probably going to have some questions. The sooner you respond, the 
more likely they want to work with you, whereas putting off answering 
or simply ignoring their questions will likely result in them going 
elsewhere. The reality is that there are countless websites to choose 
from for advertisers, so do not make the mistake of taking too long to 
get back to any and all inquiries. Follow up politely if you do not hear 
back after a few days. If you do not have the answers right away, let 
them know that you’re getting the requested information for them and 
provide a time estimate.
Be understanding
Creating a working, successful partnership with an advertiser does not 
happen overnight. You need to understand what they are looking for 
and if this is a good fit for both sides. You are going to find that some 
advertisers may want to test the waters a little before jumping all in. In 
situations where they may have reservations, you need to be flexible, 
work with them and even compromise a little to get the job done. 
Maybe a free trial period, a small initial contract, or a flexible payment 
schedule. How you handle the early moments of the partnership may 
well dictate the length of it.
Anticipate and adjust
If you are seeing common questions arising from multiple advertisers 
looking to run ads on your site, you should prepare step-by-step 
instructions, templates, documents, FAQs. It will save time for both you 
and the advertisers. Use these questions and user’s feedback to improve 
the workflow and on-page instructions so that any confusion is minimal. 
If the question is related to a problem or issue from your end then make 
sure to address it promptly. Try to stay ahead of the curve when helping 
your advertisers so that they have a smooth experience and have no 
reason to look somewhere else.
Update advertisers with frequent reports
It is reasonable for advertisers to check in and see how their ad 
campaigns are going at any given time. Providing reports that are heavy 
in the details will certainly help keep them happy. If you use a 
comprehensive ad server, you can schedule those reports to 
automatically send out every day, week or month. If advertisers are 
seeing results and seeing that you are on top of keeping all your 
advertisers happy and informed, they will have more confidence in 
renewing their ad campaigns.
Provide access to ad management and reporting
If you are juggling multiple advertisers at one time, it can be very time 
consuming and difficult to do manually. In this case, you need an ad 
serving solution. You can create multiple advertiser accounts in your 
adserver and allow them access to their own accounts. They can view 
their ads, campaigns, and reports. This helps the advertisers feel as 
though they are in control while also taking a whole lot of work off your 
shoulders.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.