Serving ads for investment and insurance advertisers
                     Serving ads for investment and insurance advertisers
Watson F
Writes on Ad server, involved with Adspeed Ad serving 
solution and AdSpeed ad servers.
When you think about the essentials in life, you immediately think of things 
like food, clothing, and a roof over your head, as well as a way to get to and 
from where you need to be. A downside of some of these essentials, 
specifically for a house and car, is that insurance is required for both. While 
it is a pain to pay the monthly bill, we all know that insurance is there for 
our security and protection. The same rules apply with investments in stocks 
and other things that will help us potentially retire early and have a 
comfortable life. These industries are big, which is why you regularly see ads 
online for insurance and investment companies. Let’s look at what these 
businesses have to consider when serving ads to their potential customers.
Legal requirements
While buying insurance or investing in stocks may seem straightforward 
enough, the reality is that these two industries are very heavily 
regulated. Compliance is a very important area for insurance and 
investment companies. Rules and legislation may differ from place to 
place, but for the most part, there are specific guidelines in place that 
need to be adhered to. Ads need to display the license or registration 
number, certifications and other required disclosures. Insurance agents 
and stock brokers are required to be licensed or registered but it is not 
always the case in real life.
Enforcement is not always consistent so it is up to the consumers to 
check and verify who they do business with. Companies can bury things 
in the small print so buyers need to be sure that they are receiving 
exactly what they paid for, which means taking the time to dig a little 
deeper before buying. As a reputable advertiser, you can distinguish 
your company from competitors by using marketing material that 
complies with all applicable regulations so you build trust with potential 
clients and avoid compliance issues at the same time.
Positive message
Like we said at the start, nobody likes the idea of paying for insurance, 
with most doing so begrudgingly. Insurance advertisers are well aware 
of this, which is why the ads should focus on the security and peace of 
mind of insurance. Benefits of insurance should outweigh the premium. 
With a sufficient level of insurance for your car, your house and other 
valuable assets, you know how much you pay monthly in premium and 
do not have to worry about the worst case scenario and how much that 
might cost. It is the same story with investment firms. The ads should 
talk about finding opportunities and looking forward to a bright future 
and how you can live the life you want by putting some money in the 
present aside and investing it for the future.
That said, ads do not have to always be positive. You also see ads that 
describe negative consequences of driving without insurance, not 
having enough insurance for your house or spending all your earnings. 
These ads raise awareness about the needs for insurance and 
investment services. They offer a reminder and an incentive for 
potential buyers to commit.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.