Tips to manage multiple ads effectively in your ad server (part 2)
                     Tips to manage multiple ads effectively in your ad 
server (part 2)
Watson F
Writes on ad servers, involved with Adspeed Ad serving 
software and ad server solutions.
If you follow our previous article on how to manage multiple ads, you 
know it is a good idea to maintain a consistent ad naming scheme and 
routinely clean up old ads. We will continue to discuss additional tips to 
ensure that you are not overwhelmed when running many ads at the 
same time.
Schedule ad reports
Anyone who runs and manages a lot of ads will tell you that some ads 
are more effective than others. The only way to know which campaigns 
are good and which campaigns need tweaking or adjustments is 
receiving comprehensive ad reports in a convenient way. A good ad 
server will let you access reports whenever you need and as often as 
you want. Some will also allow you to set up scheduled reports that are 
delivered automatically based on your chosen interval. For example, a 
report sending out on the first day or the month or a weekly report. 
These scheduled reports can be sent to you, your ad team or even your 
clients. This is very convenient and it should help you remove or tweak 
ads that are not performing well, allowing you to focus on what is 
working.
Take advantage of grouping
When you have multiple ads, you want to simplify things and save as much time 
as possible so that not all of your time is spent on ad operations. One way to do 
that is to minimize the number of repetitive tasks. Ads are not always unique. 
Many of them share the same requirements or specifications. For example, 
multiple ads from the same advertiser, multiple ads with the same geo-targeting 
criteria. Depending on your ad serving solution, there are different organizational 
tools and features that can accommodate shared or common settings. Grouping 
ads together will help you with ad management and it will allow you to maintain 
the same settings consistently across multiple ads, limiting the amount of time 
you need to spend attending to each separate ad. For example, you can create a 
group, link multiple ads to this group and target the same countries for all ads in 
this group. When you need to add a new country, you only need to make changes 
to the group and it will apply to all the linked ads. Without grouping, you would 
need to make multiple changes and that increases the chance for mistakes.
Use API for advanced integration
API, Application Programming Interface, is another big time saver that 
can help you put your ad management on auto pilot. When you need to 
handle many ads, automation is the first thing to consider because the 
difference is huge between creating one ad a day and creating ten or 
more ads a day. The API from a good ad server allows you or your tech 
person to code a script that automates repetitive tasks. For example, 
automatically create new ads on the first of each month, at a specific 
time or based on certain conditions. The API script can also create A/B 
tests with multiple ad variants. The initial investment and integration is 
significant at the beginning but once you have the infrastructure for 
automation, it will open up many new opportunities and you will have 
more time to focus on other aspects of your business.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.