Top mobile ad formats
                     Top mobile ad formats
Watson F
Writes on ad server software, involved with Adspeed 
adserver platform/ Adspeed ad server software.
It has been estimated that approximately 90 percent of all marketing 
entities make use of mobile-based advertising to sell their 
products/services. That is unsurprising because the world has witnessed 
a phenomenal surge in the usage of smartphones. It’s obvious that 
these devices work as platforms for connecting sellers and prospective 
buyers. Next, we’ll describe some of the more popular mobile ad 
formats that you should consider for your next ad campaign:
Video ads
The success that advertisers attribute to video ads is rising, to say the least. 
As a result, there is a rapid increase in the number of companies/advertisers 
opting to use video ads on all devices, including mobile devices. These ads, 
which are of duration typically not exceeding 30 seconds, are extremely 
useful for selling various brands and games. Along with a smaller time span, 
it’s crucial that the ads are served fast and presented properly so that users 
do not treat them as a disturbance. In this respect, neglect of some principles 
could destroy the very purpose of mobile advertising.
Interstitial mobile ads
This format enjoys great popularity, courtesy of its ability to include 
engaging content like store locators, videos and audios, to cite a few. It’s 
interesting to note that with these ads, the full screen of a smartphone 
gets covered by eye-catching visuals. Here, the design of the ads is such 
that they capture the attention of people during the vital few seconds of 
browsing activity. An example of that is when users surf between 
various web pages.
Banner ads
The name describes one of the oldest ad formats. Who has not seen 
banner ads before? This display advertising format adapts over the 
years and is now responsive to all device screen sizes. Banner ads are 
among the most extensively used mobile ad formats. As a matter of fact, 
banner ad format is often the first campaign many companies choose 
when they first commence mobile marketing. Advertisers can create 
these ads in three common mobile-optimized sizes: 300x250, 320x50 
and 300x50. The plus point of display banner ads is that the format is a 
very simple one, not to mention the fact that the demand for it is 
proven and stable.
Native ads
This particular format facilitates the designing of ads in a new and clever 
way. It blends in with other elements and components of the website 
and users seldom realize that what they see is actually an 
advertisement. Owing to this, the ads secure a very high number of 
views as well as shares and engagements. Perhaps, the most striking 
advantage of this format is that the ads, without intruding on the 
browsing experience of users, get the message conveyed.
Rich-Media/HTML ads
As suggested by the name, this format has ads that encompass 
multimedia such as GIFs, video and audio files. With its technical power 
and complexity, it can be a combination of all the other formats. The ads 
designed in this way allow companies to showcase their 
products/services thoroughly, including even seemingly minor details. 
More commonly, this format allows ad serving of third-party ad tags 
from other ad networks and ad exchanges.
It needs to be understood that not all mobile ad formats are suitable for 
all advertisers. Deciding the best and most suitable formats is heavily 
reliant on the precise product or service that is being advertised and 
often with some experiments. In this regard, randomly choosing will not 
help your cause. Hence, carefully analyze all the relevant factors and go 
with a format that is most suitable for your purpose.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.