How to Optimise Images for the Web
                     How to Optimise Images for the Web?
Presented by: 
Marketing Sweet
What Is Image Optimization?
   Image optimization is the process of converting large files into the possible smallest size 
without compromising the quality of the image. It might sound a little tricky to you, but 
actually, it is very simple. There are many plugins and tools available that easily 
compress the images upto 70 to 80 % without doing any change in the image quality. 
Importance Of Optimizing The Image For 
The Web And Its Benefits
There are several benefits of optimizing the images for the web. Below we are 
providing some of the top benefits that you should acknowledge.
• Image optimization improves the page loading speed. No visitor will love to 
stay on such a webpage that takes more time to load. They will definitely 
move to your competitors. You should optimize your website so that visitors 
don’t experience any delay in web loading. 
• It is useful in improving the SEO of the website. The improvement in the 
ranking of the website will be visible with optimized images. The presence of 
large files on the websites slows it down, and all search engines hate such 
websites. 
• You can create the backup of the website fastly with well-optimized 
websites. 
Process To Optimize The Images For The 
Web
1. Naming Of Image In Descriptive Manner And In Plain Text
It is the common habit of most users that they choose the default 
name for the image that their camera assigns. But from the 
perspective of SEO, it is good to use the relevant keywords in the 
image description that will help you in improving the search engine 
ranking. The creative and descriptive keywords are effective in 
improving the web page ranking. Search engines not only check the 
content of your webpage but also crawl the file names used for 
images.
For example, for this image, your camera may assign 
DCMIMAGE11.jpg, but it would be much better that you name it as 
Process-To-Optimize-The-Images-For-The-Web.jpg
Choosing The Correct Dimension Of Image
It is useful for users to offer multiple side views of the product so that users 
can get the right knowledge about the product. You can not show the 
complete look of the product in a single image, especially when you are 
aiming to sell it. It would be best that you offer the inner, rear, and front sides 
of the image. Adding a description to the base of the alt attribute is effective 
in appearing in the searcher’s result. Also, if you do extra work for your web 
page, then Google will also reward you with multiple searchers. 
It is useful for users to offer multiple side views of the product so that users 
can get the right knowledge about the product. You can not show the 
complete look of the product in a single image, especially when you are 
aiming to sell it. It would be best that you offer the inner, rear, and front sides 
of the image. 
Information About Target Audiences
The main objective of any website is to reach more and more audiences so 
that leads can get generated and businesses can experience success. For this, 
it is very important that you should have the details of the targeted 
audiences. You will require information such as age, gender, location, and 
other things. 
Also, you have to discuss with your client that the individual who is going to 
experience your service needs to be an expert in that field, or you are also 
going to provide them with the training session. This will give you an idea 
about the user flow.   
Reducing The Size Of The Image File
There is very much importance of page load time in the Google algorithm 
for ranking the websites. Most of the users, including us, don’t wait for 
more than 3 seconds to load any website, and globally the page loading 
time of the websites is increasing. Also recently, Amazon has said that if 
their web page loads slowly, then on average, there will be a loss of nearly 
$1.5 billion a year.
So if your website is also one that takes nearly 15 to 20 seconds to load, 
then users will not think a single second to say goodbye to your website. So 
what do you have to do?
Contact  us
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Website:  https://marketingsweet.com.au/how-to-
optimise-images-for-the-web/