In the last decade, the way people find dentists has changed dramatically. Long gone are the days when word-of-mouth and a Yellow Pages listing were enough to fill your appointment calendar. In 2025, digital marketing is not just an option—it’s the foundation of sustainable practice growth. This shift isn’t about following trends. It’s about meeting patients where they are: online. Whether you're a solo practitioner or running a multi-location office, mastering online marketing is critical. Here's why—and how to start.