A little on the importance of REM sleep 
                     A LITTLE ON THE IMPORT
ANCE OF REM SLEEP
REM (rapid eye movement) is the stage of sleep where 
we essentially uncouple the previous day’s experiences 
from their emotional signatures.
Those experiences may be made up of an 
argument with someone at work, someone who 
was rude to you on your commute or a lingering 
relationship problem at home.
We run collaborative strategy sessions led by a 
facilitator to gain a deep understandinREM sleep 
happens predominantly in the second half of the 
night with the majority of deep sleep happening 
earlier in the night. This is important to understand 
because if we are only getting 5 hours of sleep a 
night, for most of us that means we meet our deep 
sleep requirements (they are met first) but we 
don’t meet our REM sleep requirements (they are 
met second).g of your brand. 
This results in beginning your day at a higher level 
of stress than you would ordinarily. Not because 
your day ahead is particularly stressful (although it 
may be) but because your stress load is higher and 
so your capacity for new stress is lower. Without 
being aware of this you’re likely to react irritably to 
relatively innocuous experiences. In many cases, 
these days become ‘just a bad day.
And then, when you finally get home, beaten down 
and defeated by an unfair number of personal 
grievances you decide to treat yourself to a glass 
of wine and some late night television. Voluntarily 
delaying exactly that which your body so 
desperately needs, what the next day needs: a 
clean slate. You go to bed late, you don’t sleep 
long enough,
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