The Important Elements of the Interior Design of Restaurants and Its Impact on Customers
                     THE IMPORTANT ELEMENTS OF 
THE INTERIOR DESIGN OF 
RESTAURANTS AND ITS 
IMPACT ON CUSTOMERS
 INTERIOR DESIGN OF A 
RESTAURANT
• RESTAURANTS, CAFES, ICE-CREAM PARLOURS, AND ALL 
OTHER ESTABLISHMENTS IN THE F&B INDUSTRY USE 
FACTORS LIKE LOCATION, PRICES, AND PROMOTIONS TO 
COMPETE WITH EACH OTHER. VERY FEW OF THEM TRY TO 
STEAL THE LIMELIGHT WITH THEIR INTERIOR DESIGN. 
• THE INTERIOR DESIGN OF A RESTAURANT HAS AN IMPACT 
ON THE CUSTOMER’S PSYCHOLOGY AND INFLUENCES THEM 
TO ORDER MORE OR LESS. MOREOVER, IT AFFECTS THEIR 
DURATION OF STAY AT THE RESTAURANT
PRIMARY ELEMENTS OF 
RESTAURANT INTERIOR 
DESIGN
THE PRIMARY ELEMENTS OF RESTAURANT INTERIOR 
DESIGN AND ITS IMPACT ON THE CUSTOMERS. 
• ARCHITECTURE AND DESIGN
•  LIGHTING
• SEATING
1. ARCHITECTURE AND 
DESIGN
• THE WAY YOU DESIGN THE INSIDE OF YOUR RESTAURANT 
MAKES AN IMPORTANT DIFFERENCE TO THE LOOK AND 
FEEL OF YOUR RESTAURANT. 
• THE PLACEMENT OF ELEMENTS AS WELL INFLUENCES 
THE CUSTOMER EXPERIENCE.
ARCHITECTURE AND DESIGN
• IT IS VITAL TO FIND THE ANSWERS TO KEY QUESTIONS 
LIKE - DOES YOUR RESTAURANT FEEL SPACIOUS 
ENOUGH? DOES IT GET CLAUSTROPHOBIC DURING THE 
RUSH HOURS? CAN CUSTOMERS AND SERVERS 
COMFORTABLY WALK AROUND WITHOUT CRASHING INTO 
TABLES AND OTHER PEOPLE? 
RESTAURANT LAYOUT
• YOUR RESTAURANT LAYOUT DETERMINES THESE 
PERTINENT CONCERNS. THERE IS NO POINT IN HAVING A 
BEAUTIFUL RESTAURANT IF YOUR SERVERS AREN’T ABLE 
TO REACH THE TABLES ON TIME, AND CUSTOMERS 
AREN’T HAVING A COMFORTABLE EXPERIENCE
PROFESSIONAL COMMERCIAL 
CONTRACTOR
• A PROFESSIONAL COMMERCIAL CONTRACTOR CAN 
HELP YOU PLAN THE LAYOUT OF YOUR RESTAURANT IN A 
WAY THAT THERE IS SUFFICIENT SPACE FOR EVERY 
PERSON SEATED.
2. LIGHTING
• ANOTHER ESSENTIAL ELEMENT OF RESTAURANT INTERIOR 
DESIGN IS THE LIGHTING. THERE ARE THREE TYPES OF 
LIGHTING THAT YOU SHOULD FOCUS ON – 
 AMBIENT LIGHTING
 TASK LIGHTING
 ACCENT LIGHTING
• EVEN IF EVERYTHING ELSE AT YOUR RESTAURANT IS 
PERFECT, INAPPROPRIATE LIGHTING CAN KILL THE EFFECT 
AND INTIMIDATE CUSTOMERS. 
3. SEATING
• MANY TIMES, RESTAURANT OWNERS FORGET TO FOCUS 
ON THE SEATING ARRANGEMENT. 
• THE TYPE OF SEATS PLACED AT YOUR RESTAURANT 
IMPACTS THE CUSTOMER’S EXPERIENCE AND 
PSYCHOLOGY. FOR INSTANCE, QUICK-SERVICE 
RESTAURANTS USE SEATS THAT ARE COMFORTABLE YET 
NOT AS COMFORTABLE AS THE ONES THAT CUSTOMERS 
WOULD CONTINUE TO SIT ON FOR LONG. THIS 
ENCOURAGES PEOPLE TO EAT QUICKLY AND LEAVE THE 
FOR NEXT CUSTOMER TO UTILIZE THE TABLE. 
THANKS