Home Decor Market_
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Home Decor Market
According to a new report published by Allied Market Research, titled, “
Home Decor Market by Product Type, Income Group, Price Point, and Distribution 
Channel: Global Opportunity Analysis and Industry Forecast, 2020–2027,” the global 
home decor market was valued at $616.6 billion in 2019, and is estimated to reach 
$838.6 billion by 2027, registering a CAGR of 3.9% from 2020 to 2027. In 2019, the 
floor coverings segment accounted for significant revenue share in the total global 
home decor market, and is expected to grow at a CAGR of 4.0% throughout the 
forecast period. North America is one of the prominent regions, which accounted for a 
sizeable share of the total market in 2019.  
The global home decor market has witnessed significant growth over the years, and is 
expected to grow at a steady pace during the forecast period. This is attributed to the 
fact that market players are focusing on developing eco-friendly products, owing to 
rise in environment awareness. 
The floor covering segment occupied the largest share in the overall home decor 
market in 2019, and is expected to maintain its leading position throughout the 
forecast period, owing to the wide adoption of floor coverings, globally.
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Home Decor Market
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The report segments the global home decor market on the basis of product type, 
distribution channel, and region. Depending on product type, the market is divided 
into furniture, home textile, and floor covering. By distribution channel, it is 
fragmented into supermarkets & hypermarkets, specialty stores, e-commerce, and 
others. Region wise, the market is studied across North America, Europe, Asia-Pacific, 
and LAMEA.
In 2018, Floor coverings was the most prominent segment accounting for maximum 
share in the global market. This can be attributed to rise in trend of home decoration 
as well as the standard lifestyle. However, the e-commerce segment is expected to 
witness the highest growth, owing to increase in penetration of internet and online 
shopping.
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Home Decor Market
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 Rise in urbanized population in emerging economies coupled with increase in 
expenditure on home decor products such as rough textile and carpet have 
significantly contributed toward the growth of the global market. According to the 
global home decor market analysis, the floor covering segment generated the highest 
revenue in 2019, and is expected to remain dominant throughout the forecast period. 
This is attributed to rise in demand for stylish floor covering products among 
consumers. In addition, increase in popularity of home decor products coupled with 
rise in demand for various designs & customization positively impact the growth of the 
global home decor market. 
In addition, surge in disposable income and improvement in living standards in the 
emerging countries such as China and India along with rise in affinity of consumers 
toward consumer-friendly home décor products are anticipated to boost the demand 
for home decor products. However, availability of low-quality and counterfeit products 
and fluctuations in the prices of raw materials used to manufacture these products 
restrain the market growth. ConDveorswelny,l osaudrg eR einp odretm Saanmd pfoler   t r e n  d y    a n  d unique 
furniture is anticipated to provide lucrative growth opportunities for the home decor 
industry.
          
Home Decor Market
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Key Findings Of The Study
• On the basis of product type, the furniture segment is expected to witness the 
fastest growth, registering a CAGR of 4.0% during the forecast period.
• In 2019, by distribution channel, the specialty stores segment garnered around half 
of the global market share.
• In 2019, by price point, the mass segment held the highest share, and is expected to 
growth at a CAGR of 3.6% during the forecast period
• Higher income group segment dominated the market in 2019, accounting for 
significant home decor market share, globally.
• In 2019, China was the most prominent market in the Asia-Pacific region, and is 
expected to grow at a significant CAGR throughout the forecast period.
• North America was the dominant region in 2019, accounting for more the one-third 
of the global home decor market share.
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Home Decor Market
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Home Decor Market
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