Paper Bags vs Plastic Bags PPT
                     QUAPRI.IN
How Packaging 
Shapes Customer 
Perception & 
Branding
1.Introduction – Why Packaging Matters
• Packaging is the first physical interaction customers have with 
your brand after checkout.
• It communicates subtle messages: care, quality, responsibility.
• Bags are not just functional; they are a branding tool.
• Brands that focus on packaging improve customer loyalty and 
recall.
Extra Example: Luxury brands (like Tiffany’s or Starbucks) 
leverage packaging as part of their signature experience.
Visual Idea: Customer receiving a beautifully packaged bag, 
happy expression.
QUAPRI.IN
2.Material Differences – Paper vs Plastic
Paper Bags:
Made from natural fibers like wood pulp or recycled paper.
Sturdy and durable, can hold heavier items.
Easy to print logos, colors, and finishes.
Can be reused multiple times, extending brand exposure.
Plastic Bags:
Made from polyethylene, a petroleum-based material.
Lightweight, water-resistant, but easily torn.
Limited printing quality; thin material reduces design appeal.
Often discarded immediately, offering no long-term brand visibility.
Visual Idea: Side-by-side comparison: fiber texture vs smooth plastic 
sheet, with small icons for durability, reusability, design.
QUAPRI.IN
3. Environmental Impact
Paper Bags:
Biodegradable, recyclable, eco-friendly.
Projects brand values of responsibility and sustainability.
Consumers increasingly prefer eco-conscious brands (survey: 81% 
consider sustainability when shopping).
Plastic Bags:
Non-biodegradable, pollute soil & oceans.
Often associated with carelessness or low-quality branding.
Extra Insight: Brands using paper packaging are perceived as more 
premium and modern.
Visual Idea: Earth icon with “eco-friendly” label for paper; trash pile for 
plastic.
QUAPRI.IN
4. Customer Perception & Brand Image
First Impressions:
Paper bags feel substantial, signaling quality and attention to detail.
Plastic bags are purely functional, often ignored.
Reuse & Brand Recall:
Customers reuse paper bags for shopping, gifting, or storage.
Every reuse is free advertising.
Plastic bags tear easily, reducing brand visibility.
Packaging as a Brand Signal:
Paper bags communicate thoughtfulness and consistency.
Builds customer trust and emotional connection over time.
Plastic bags indicate convenience but little premium perception.
Visual Idea: Flow chart showing “Purchase → Paper Bag → Reuse → Brand 
Visibility” vs “Purchase → Plastic Bag → Trash.”
QUAPRI.IN
5. Cost vs Branding Value
Plastic Bags:
Cheaper per unit (ideal for bulk distribution).
Short-term solution, but minimal branding return.
Paper Bags:
Slightly higher cost but higher ROI in brand building.
Improves product presentation, enhances perceived value.
Supports long-term recognition and customer trust.
Extra Insight: Many studies show customers are willing to pay slightly 
more for brands that appear sustainable and thoughtful.
Visual Idea: Bar chart showing “Cost per unit vs Branding Value” 
(Plastic low cost, low value; Paper higher cost, higher long-term value).
QUAPRI.IN
6. Customization & Branding Benefits
Logo Printing: High-quality logos are visible even after repeated use.
Design Flexibility: Size, color, finish, texture, handles – all 
customizable.
Customer Experience: Premium packaging improves shopping 
experience, strengthens brand loyalty.
Social Proof: Reusable bags act as mobile advertisements; friends see 
and remember the brand.
Extra Example: Gift shops and fashion boutiques often use premium 
paper bags to elevate product perception and customer satisfaction.
Visual Idea: Showcase multiple paper bag designs with different colors, 
textures, and printed logos.
QUAPRI.IN
Why Choose Quapri
• High-quality, custom paper bags for all business types.
• Supports premium presentation and brand visibility.
• Designed for retail, cafes, gift shops, and e-commerce.
• Helps brands appear thoughtful, reliable, and modern.
• Adds long-term value by enhancing customer experience and brand 
recall.
Visual Idea: Quapri logo with images of different paper bag designs; 
tagline like: “Your Brand, in Every Bag.”
QUAPRI.IN
THANK YOU 
ORDER NOW AT 
QUAPRI.IN 
PHONE : 
+918217648763 
WHATSAPP+91821764
8763